Sans Normal Omboy 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Organetto' and 'Rebrand' by Latinotype, 'Akwe Pro' by ROHH, and 'Masny' and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sturdy, energetic, impact, clarity, approachability, versatility, rounded, open apertures, high legibility, blocky, soft corners.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are uniform and substantial, producing a compact, ink-rich silhouette with minimal modulation. Counters are generously open for the weight, and many joins are softened rather than sharply angular, giving letters a sturdy but approachable build. Terminals tend to be clean and blunt, and the overall rhythm is steady and even, reading clearly at display sizes.
Best suited to headlines and large text where its weight and width can create impact without sacrificing clarity. It works well for branding, packaging, and retail or wayfinding contexts that benefit from a bold, approachable presence. For longer passages, it is likely most comfortable in short bursts such as subheads, pull quotes, and UI labels at larger sizes.
The tone is bold and straightforward, with a friendly warmth coming from the rounded forms. It feels contemporary and practical rather than delicate, projecting confidence and clarity with a slightly playful, welcoming edge.
The design appears intended as a versatile, high-impact sans that stays legible and friendly under heavy weight. Its rounded geometry and clean terminals suggest a focus on modern, approachable communication for attention-grabbing typography.
Uppercase forms feel especially stable and sign-like, while lowercase maintains strong readability through open shapes and simple construction. Numerals match the same robust, rounded logic, keeping a cohesive texture across mixed alphanumeric settings.