Sans Normal Morom 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Rational' by René Bieder (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, punchy, playful, chunky, friendly, poster-ready, impact, approachability, simplicity, modernity, display, geometric, rounded, blunt terminals, compact counters, heavy joins.
A heavy, geometric sans with broad proportions and rounded bowls built from near-circular curves. Strokes are thick and consistent, with blunt, mostly square terminals that keep edges crisp while maintaining soft interior curvature. Counters are relatively tight at this weight, and the face relies on simple, sturdy construction—single-storey “a” and “g,” a compact “e,” and a straightforward, symmetrical overall rhythm. Numerals are equally robust, with rounded forms and blocky straight segments that read clearly at large sizes.
Best suited for headlines, posters, packaging, and bold brand marks where immediate impact is the priority. It also works well for signage and short callouts, especially when set with generous spacing and ample size.
The font communicates a bold, upbeat confidence—more friendly and energetic than formal. Its chunky geometry and compact openings give it a playful, attention-grabbing tone that feels modern and approachable.
The design appears intended to deliver maximum visual weight and clarity through simple geometric shapes and consistent stroke behavior, prioritizing strong silhouettes and a friendly, modern presence over delicate detail.
In running text, the dense color and tight counters increase impact but can reduce legibility at small sizes. The design’s strength is in big, high-contrast applications where its rounded geometry and strong silhouettes can breathe.