Sans Normal Irmo 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, kids media, playful, friendly, retro, bubbly, chunky, bold impact, friendly tone, retro charm, display clarity, rounded, soft, puffy, cartoonish, blunt terminals.
A heavy, rounded sans with puffy strokes and softly squared curves that give each glyph a molded, cushion-like silhouette. Counters are compact and often more oval than circular, while joins and terminals stay blunt and smooth rather than sharp. The rhythm is wide and steady, with simplified forms and minimal detailing; curves dominate and straight segments are short and gently eased. Numerals follow the same bulbous construction, keeping consistent weight and rounded corners for a cohesive, poster-ready texture.
Best suited for short, attention-grabbing text such as posters, headlines, branding marks, packaging, and event promotions. It also fits playful contexts like kids’ products, casual signage, and retro-inspired designs where a friendly, chunky voice is desired.
The overall tone is cheerful and approachable, with a distinctly retro, cartoon-leaning warmth. Its inflated shapes feel friendly and low-pressure, lending a humorous, kid-friendly character while still reading clearly at display sizes.
The design appears intended to deliver maximum impact with a soft, rounded personality—prioritizing bold presence, simplified shapes, and an inviting tone for display typography.
The bold massing and tight internal space create strong dark color on the page, especially in longer lines. Round letters like O, C, and G read as sturdy, soft-edged forms, while diagonals and branching strokes (e.g., K, Y, W) remain thick and simplified to match the bubbly theme.