Sans Normal Kidun 7 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Sztos' by Machalski and 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, modern, confident, friendly, energetic, sporty, impact, readability, modernity, momentum, geometric, rounded, oblique, smooth, open counters.
A heavy, rounded sans with an oblique slant and broad proportions. Strokes are uniform and smooth, with generously curved joins and terminals that read as softly squared rather than sharp. Round letters show open counters and a slightly oval, forward-leaning rhythm, while straight-sided forms keep a clean, engineered feel. Lowercase appears sturdy with a high, prominent x-height and compact ascenders/descenders, producing a dense, readable texture in text.
Best suited to headlines, short copy, and brand systems that need strong presence and quick readability. It works well for posters, packaging, UI callouts, and sports or lifestyle graphics where a dynamic, modern voice is desired.
The tone is contemporary and upbeat, combining a friendly softness with assertive weight. Its forward lean adds motion and urgency, giving it a dynamic, headline-ready personality without becoming decorative.
The design appears intended to deliver a robust, contemporary sans with a soft geometric finish and a sense of forward momentum, prioritizing clarity and impact in display and branding applications.
Capitals are wide and stable, and the overall spacing feels built for impact at larger sizes. Numerals are bold and simple with clear silhouettes, suited to prominent labeling and display contexts.