Sans Normal Lidar 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Chino' by ITC, 'Achates' by Karandash, 'Trust Sans' by Lechuga Type, 'Calton' by LetterMaker, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, friendly, energetic, playful, impact, approachability, motion, modern display, rounded, bulky, slanted, soft corners, compact.
A heavy, right-slanted sans with rounded, swollen forms and smoothly modeled curves. Strokes stay consistently thick, with soft joins and terminals that keep counters open despite the weight. The proportions feel compact and slightly condensed in places, while the italic angle and rounded geometry create a strong forward rhythm across words. Figures and capitals read as sturdy and simplified, emphasizing broad curves over sharp corners.
This font is well suited to headlines, short statements, and campaign-style typography where impact and motion are desirable. It can work effectively for branding, packaging, and sports or entertainment graphics, especially when set large and with generous spacing to let the rounded shapes breathe.
The overall tone is energetic and upbeat, with a sporty, poster-like presence. Its bold, rounded shapes and consistent slant give it a friendly assertiveness that feels contemporary and attention-driven rather than formal or technical.
It appears designed to deliver maximum visual impact with a smooth, approachable voice—combining a strong weight with rounded construction and an italic slant to suggest speed and confidence in display settings.
The design favors large inner counters and broad bowls, which helps maintain clarity at display sizes. The italic construction is expressive and uniform, producing a cohesive texture in longer lines without relying on contrast or decorative details.