Sans Normal Ludiz 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Noah' by Fontfabric, 'Inerta' by Mint Type, 'Santral' by Taner Ardali, 'Mundial Narrow' by TipoType, and 'Algera' and 'Creo' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, friendly, modern, impact, motion, display, emphasis, slanted, compact, rounded, blocky, soft-cornered.
A heavy, slanted sans with rounded construction and smooth, low-modulation strokes. Letterforms are compact and tightly fit, with broad curves in C/O/Q and sturdy, straight-sided stems that end in subtly softened corners. The italic is built into the shapes rather than added as a simple skew, giving capitals like A, K, and R a forward-leaning, aerodynamic profile. Counters are relatively small at this weight, and curves stay continuous and clean, producing a solid, punchy texture in text.
Best suited to headlines, posters, and brand marks that need immediate impact, especially in energetic contexts like sports, streetwear, or promotional graphics. It also works well for packaging and social media graphics where a compact, high-ink silhouette helps maintain presence at varying sizes.
The overall tone feels bold and kinetic, with a forward-leaning emphasis that reads as active and assertive. Its rounded geometry keeps it approachable, balancing strength with a friendly, contemporary character.
The design appears intended as a bold, motion-driven sans for display communication, combining a built-in italic slant with rounded, sturdy forms to project speed, confidence, and modern clarity.
The numerals share the same compact, weighty build, with rounded bowls and crisp joins that keep them legible at display sizes. The overall rhythm is dense and even, making it especially impactful in short bursts where the slant and mass can carry the message.