Slab Contrasted Rote 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP; 'Clab' by Eko Bimantara; 'FF Milo Slab' by FontFont; 'Cargan', 'Orgon Slab', and 'Shandon Slab' by Hoftype; 'Corporative Slab' by Latinotype; 'Prelo Slab Pro' by Monotype; and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, friendly, sturdy, loud, impact, display clarity, vintage appeal, brand presence, chunky, blocky, bracketed, rounded, soft corners.
A heavy, chunky slab serif with broad proportions and compact counters. The serifs read as bold, mostly squared slabs with subtle bracketing and softened corners, giving the outlines a carved, sturdy feel rather than a sharp geometric one. Strokes stay largely even, with gentle modulation where curves meet stems, and terminals tend to be blunt and decisive. The lowercase is robust and wide-set, with single-story forms (notably the a and g) and a generally low-contrast, high-ink footprint that holds together strongly at large sizes.
This font is best suited to display settings where mass and clarity matter: headlines, poster typography, logos and wordmarks, packaging, and storefront or event signage. Its substantial slabs and broad shapes maintain legibility and character in short bursts of text and large-scale applications.
The overall tone is assertive and attention-grabbing, with a classic, vintage poster sensibility. Its thick slabs and rounded joins keep it approachable and friendly while still feeling solid and authoritative, making it read as bold and dependable rather than elegant or delicate.
The design appears intended to deliver maximum visual punch with a traditional slab-serif backbone, combining sturdy, poster-like construction with softened detailing for a more inviting, contemporary usability in branding and display typography.
The uppercase has a compact, billboard-like presence with wide bowls and generous horizontals, while the numerals are similarly weighty and built for impact. The rhythm is dense and dark on the page, producing strong texture in blocks of text and a distinctly headline-forward voice.