Sans Faceted Anwu 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rigid Square' by Dharma Type, 'Geogrotesque Sharp' by Emtype Foundry, 'Midsole' by Grype, 'Refinery' by Kimmy Design, and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, industrial, athletic, techno, tough, utilitarian, impact, modernity, durability, precision, display, octagonal, angular, blocky, geometric, modular.
A heavy, geometric sans with faceted, chamfered corners that replace curves with planar cuts. Strokes are uniformly thick with low contrast, producing a dense, even color. Counters tend toward octagonal forms (notably in O/0 and C/G), and joins are hard and mechanical, with diagonal terminals used to square off horizontals and verticals. Uppercase forms read compact and sturdy, while lowercase is simplified and boxy, maintaining the same angular construction and a consistent, rhythmically segmented outline across letters and figures.
Best suited to headlines and short statements where the faceted construction can be appreciated—posters, logos/branding, packaging, and environmental or wayfinding signage. It also fits sports and team-style applications where blocky, angular letterforms convey impact and durability.
The overall tone is assertive and functional, evoking engineered surfaces, stamped metal, and sport-uniform lettering. Its sharp facets and closed, armored shapes suggest precision and toughness, leaning toward a contemporary techno/industrial mood rather than a friendly or calligraphic one.
The design appears intended to translate a geometric, octagonal construction into a versatile sans for attention-grabbing display typography. By standardizing weight and replacing curves with facets, it aims for a crisp, industrial presence that remains readable while projecting strength and modernity.
The faceting creates distinctive silhouettes at display sizes, especially in round letters and numerals where the chopped geometry is most apparent. The sample text shows strong, steady texture with clear separation between characters, emphasizing legibility through simple, robust forms rather than subtle detail.