Sans Normal Lyrih 5 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Latina' by Latinotype; 'Mato Sans' by Picador; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Klein' and 'Malik' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, retro, sporty, friendly, impact, movement, approachability, display, informality, slanted, rounded, bouncy, compact, chunky.
A very heavy, slanted display sans with rounded, swelling forms and a compact, rhythmic build. Strokes feel brush-like in their modulation, with softly tapered joins and subtly uneven terminals that give the letters a lively, hand-cut energy despite the overall solid weight. Counters are generally small and rounded, and the baseline behavior reads slightly bouncy, especially in the lowercase, where single-storey forms and curved bowls keep the texture dense and bold.
Best suited to high-impact typography such as headlines, poster titles, brand marks, packaging callouts, and apparel graphics where a bold, kinetic presence is desired. It can also work for short subheads or pull quotes, but the dense counters and lively shapes favor larger sizes and limited text runs.
The tone is upbeat and extroverted, blending a sporty sign-painting feel with a retro headline punch. Its slant and chunky curves create forward motion and a friendly, informal voice that reads as energetic rather than formal.
Designed to deliver immediate, energetic emphasis with a bold slanted stance and rounded, approachable letterforms. The intent appears to be a display face that feels handmade and dynamic while remaining simple and robust for attention-grabbing typography.
Uppercase shapes lean toward broad, simplified silhouettes, while the lowercase introduces more personality through asymmetric curves and angled terminals. Numerals match the same sturdy, rounded construction, maintaining strong color and impact in large settings.