Sans Faceted Asho 13 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Panton' by Fontfabric, 'Helvetica Now' by Monotype, 'URW Dock Condensed' by URW Type Foundry, 'Aksioma' by Zafara Studios, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, apparel, packaging, athletic, industrial, assertive, rugged, retro, high impact, geometric rigor, rugged branding, machined look, sport display, octagonal, angular, blocky, condensed caps, slab-like terminals.
A heavy, all-caps-forward sans with crisp, chamfered corners that replace curves with flat facets, producing an octagonal, cut-metal silhouette throughout. Strokes are uniform and dense, with compact counters and squared-off terminals that keep the color dark and even in text. Proportions lean tall with short ascenders and a prominent x-height; widths vary by letter, but the rhythm stays tightly packed and stable. Numerals and round letters (O, C, G, 0, 8, 9) are built from planar segments, reinforcing a consistent, machined geometry.
Best suited to headlines, logos, and short emphatic phrases where its angular facets read clearly and add character. It works well for sports identities, apparel graphics, poster titling, packaging, and signage that benefits from bold, high-impact letterforms. For longer passages, larger sizes and generous spacing help preserve clarity.
The faceted construction and strong mass give the face an assertive, no-nonsense tone that reads sporty and industrial at the same time. Its sharp joins and clipped corners suggest toughness and speed, evoking team lettering, equipment маркировка, and rugged branding with a slightly retro, arcade-like edge.
The design appears intended to deliver a strong, easily reproducible display voice built from straight segments and clipped corners, preserving a consistent visual system across the alphabet and numerals. The faceted approach prioritizes impact and a distinctive, engineered look over softness or calligraphic nuance.
In running text, the dense apertures and tightly cut counters make the texture feel compact and emphatic, especially at smaller sizes. The design’s signature is most apparent in round and diagonal forms, where the repeated chamfers create a steady, modular cadence across the line.