Sans Superellipse Gugem 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'MVB Embarcadero' by MVB and 'Altair' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, chunky, approachable, retro, impact, approachability, retro display, brand friendliness, geometric uniformity, rounded, soft corners, compact counters, blocky, heavy terminals.
This typeface uses broad, rounded-rectangle construction with softened corners and full, even strokes. Curves are squarish and superelliptical rather than circular, giving letters a sturdy, block-like silhouette with tight internal counters. Uppercase forms are simple and geometric, while lowercase shows single-storey a and g with compact bowls and short joins. Numerals match the same chunky, rounded geometry, reading clearly through large overall shapes and open, simplified details.
It works best where bold, friendly impact is needed: headlines, posters, brand marks, packaging, and short signage. The heavy, rounded forms maintain presence at large sizes and hold up well in simple, high-contrast layouts.
The overall tone is warm and informal, with a toy-like heft and a soft, cushioned feel. Its rounded geometry and compact counters create a cheerful, slightly retro voice that feels more friendly than technical.
The design appears intended to deliver maximum visual impact with a soft, geometric personality—combining sturdy, wide letterforms with rounded-rectangle curves for an approachable display voice.
Spacing and rhythm feel stable and headline-oriented, with strong black shapes and minimal interior whitespace. The superelliptical curves give a distinctive “rounded-square” personality across rounds like O, C, and G, helping the font feel consistent and cohesive in display settings.