Sans Normal Mido 10 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, retro, punchy, cartoonish, chunky, attention grabbing, brand personality, playful display, retro poster, rounded, soft corners, bulky, quirky, high impact.
A heavy, rounded sans with oversized proportions and a compact, blocky build. Curves are broad and circular, counters are relatively small, and joins stay smooth with minimal modulation, giving the letterforms a dense, ink-trap-free silhouette. Several glyphs introduce angled shears and wedge-like cuts at terminals and intersections, creating a lively, irregular rhythm while keeping an overall geometric, friendly structure. Numerals and capitals read as solid, poster-like shapes with ample mass and simplified details.
Best suited for short, high-impact text such as headlines, posters, packaging callouts, and brand marks where its chunky shapes and quirky cuts can be appreciated. It can work for playful editorial titling or social graphics, especially at larger sizes where counters and the internal cuts remain clear.
The tone is bold and upbeat, with a mischievous, retro display feel. The mix of soft roundness and occasional sharp slices adds personality and motion, making the font feel energetic rather than formal. It suggests fun, pop-culture friendliness and an attention-grabbing, headline-first attitude.
The design appears intended as a characterful display sans that combines geometric roundness with deliberate cuts to create a memorable, upbeat texture. It prioritizes strong visual presence and brandable personality over neutral, continuous text color.
The distinctive angled notches and slanted cuts appear in multiple letters (notably in curved forms and some diagonals), giving the design a recognizable “chopped” texture. Round letters show tight apertures and counters that reinforce the strong, compact color in text. In long lines the density remains high, so spacing and line breaks will matter to preserve clarity.