Sans Normal Bidag 25 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Massilia' by Blaze Type, 'Singkey' by Din Studio, 'Sceptica' by Glen Jan, and 'Meutas' and 'Meutas Soft' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, ui, signage, modern, friendly, clean, confident, utilitarian, clarity, impact, versatility, approachability, modernity, geometric, rounded, compact, open apertures, flat terminals.
A heavy, geometric sans with broad, rounded curves and predominantly flat, squared terminals. Stroke modulation is minimal, giving letters a steady, even color and a compact, efficient rhythm. Bowls and counters are generous and cleanly drawn, while joins and curves stay smooth and controlled rather than calligraphic. Uppercase forms read sturdy and architectural; lowercase forms are straightforward with simple two‑storey shapes where expected (notably the “a”), and numerals are robust with wide, clear silhouettes.
Well suited to headlines, poster copy, and branding where a strong, clean voice is needed. The sturdy shapes and open counters also make it a good fit for UI labels, navigation, and signage that benefits from high-impact legibility.
The overall tone is modern and approachable, projecting clarity and confidence without feeling cold. Its rounded geometry and consistent weight lend a friendly, everyday practicality, making it feel at home in contemporary product and interface environments as well as punchy editorial settings.
Likely designed to deliver a contemporary sans that feels both practical and personable: a solid, high-impact style with simple geometry, dependable spacing behavior, and a clear rhythm that holds up in prominent display roles while remaining readable in short text.
At larger sizes the type shows a strong, blocky presence, with wide curves and tight interior shaping that keeps forms crisp and readable. The design favors clear, simplified construction over quirky details, maintaining consistent proportions across letters and figures for a cohesive, workmanlike texture.