Sans Normal Afgor 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Oktah' and 'Oktah Neue' by Groteskly Yours, 'Sharp Sans' by Monotype, 'Madani' by NamelaType, and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, modern, sporty, confident, clean, dynamic, impact, modernity, energy, approachability, clarity, rounded, geometric, slanted, sturdy, smooth.
A slanted sans with rounded, geometric construction and thick, even strokes. Curves are smooth and generously radiused, giving bowls and counters a circular/elliptical feel, while terminals tend to finish with softly cut ends rather than sharp points. The letterforms lean forward consistently, with a compact, sturdy silhouette and open apertures that keep shapes clear at display sizes. Figures match the same rounded, high-impact rhythm, with simplified forms and a cohesive, solid texture across lines.
Well suited to headlines, posters, and brand marks that need a modern, energetic voice. It can work effectively in sports and lifestyle applications, packaging callouts, and interface headers where a compact, high-contrast-on-background typographic presence is needed.
The overall tone is energetic and contemporary, with a forward-leaning posture that reads as active and assertive. Its rounded geometry softens the impact, keeping it approachable while still feeling punchy and purposeful.
Designed to deliver a bold, forward-moving sans look with friendly rounded geometry, prioritizing immediate impact and clear, consistent forms in display settings. The emphasis appears to be on a cohesive, modern rhythm that stays legible while projecting motion and confidence.
The set shows a strong, uniform texture with minimal stroke modulation, making it particularly effective where a dense, graphic word shape is desirable. The combination of rounded construction and consistent slant helps maintain flow in longer headlines and short blurbs.