Sans Normal Atmuj 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Marcher' by Horizon Type, 'Camphor' and 'Morandi' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, headlines, clean, friendly, modern, approachable, neutral, versatility, clarity, approachability, modernity, readability, rounded, soft terminals, humanist, open apertures, even rhythm.
A rounded, geometric-leaning sans with smooth curves, softened corners, and largely uniform stroke thickness. Letterforms show open apertures and generous inner counters, giving the design a clear, breathable texture in words. Caps are simple and steady, while the lowercase uses single-storey forms (notably the a and g) and straightforward, uncluttered construction. Terminals tend to finish softly rather than sharply, and spacing reads even, producing a calm, consistent typographic color across lines.
This font fits well in interfaces, product copy, and general-purpose branding where a clean, contemporary sans is needed with a softer edge. Its open shapes and even rhythm support short paragraphs and labels, while the rounded construction also suits headlines, packaging, and wayfinding that benefit from an approachable voice.
The overall tone is modern and friendly, balancing neutrality with a mild warmth from its rounded shapes. It feels approachable and non-authoritarian, suitable for communication that aims to be clear without feeling stark or overly technical.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency while adding a subtle friendliness through rounded geometry. It aims to remain neutral enough for broad use, yet distinctive enough to avoid looking purely utilitarian.
The numerals match the letterforms with similarly rounded joins and open shapes, maintaining consistent presence alongside text. A slight humanist softness in the curves and terminals keeps the geometry from feeling rigid, helping the font stay legible and pleasant at display and UI-like sizes.