Sans Normal Atmuj 1 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Tafel Sans' by Sudtipos and 'Azur' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, app design, brand systems, headlines, signage, friendly, modern, casual, approachable, clean, approachability, everyday clarity, modern neutrality, brand versatility, rounded, soft, geometric, open counters, humanist touch.
A rounded sans with smooth, continuous curves and softly finished terminals. Stroke weight is even and steady, with slightly squared-off ends that keep forms crisp rather than purely bubbly. Proportions lean compact in the lowercase, while capitals are broad and simple, producing an orderly rhythm. Bowls and counters are generally open and clear, and figures share the same rounded, monoline construction for consistent texture in text.
This font suits product interfaces, dashboards, and general-purpose UI text where a friendly, unobtrusive sans is needed. Its rounded construction also works well for contemporary branding, packaging, and short headlines, and it can perform in signage and wayfinding where smooth shapes and open counters aid quick recognition.
The overall tone is friendly and contemporary, with a relaxed, non-technical voice. Rounded details make it feel approachable and informal, while the clean geometry keeps it polished enough for everyday UI and branding contexts.
The design appears intended as a versatile, modern rounded sans that balances warmth with clarity. It aims to provide a neutral, easygoing texture in paragraphs while remaining distinctive enough for display use through its soft terminals and geometric roundness.
Circular characters (like O/o and 0) appear strongly rounded and stable, giving the face a cohesive geometric backbone. Curved joins and generous apertures help maintain clarity at typical reading sizes, and the punctuation and numerals visually match the letterforms’ soft, even construction.