Sans Normal Mygir 15 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Brewery No 2', 'Brewery No 2 Paneuropean', and 'Linotype Brewery' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, friendly, retro, punchy, quirky, attention, approachability, retro flavor, display impact, characterful texture, soft corners, bulbous, bouncy, chunky, compact counters.
A heavy, rounded display face with thick strokes and compact internal counters. Forms lean on broad curves and softened corners, with noticeable ink-trap-like notches and sculpted joins that create a slightly carved, cut-in silhouette. The rhythm is lively rather than rigid: bowls and diagonals feel springy, terminals are blunt, and the lowercase shows a gentle, uneven bounce that adds character while keeping overall structure upright.
Best suited to headlines, short bursts of copy, and branding where impact and warmth are priorities. It works well on posters, packaging, storefront-style graphics, and playful editorial callouts where its chunky shapes and lively rhythm can be appreciated at display sizes.
The tone is bold and personable, with a retro sign-painting and cartoon-adjacent friendliness. Its quirky cut-ins and rounded massing give it an upbeat, attention-seeking voice suited to expressive headlines rather than quiet utility.
The design appears intended to deliver maximum visual weight with a friendly, rounded personality, using sculpted cut-ins to keep the heavy forms from feeling static. It prioritizes character and punch for display typography while maintaining straightforward, legible letter skeletons.
At larger sizes the distinctive notches and tight counters read as intentional styling; at smaller sizes those same tight interiors may fill in or reduce clarity. Numerals are strong and poster-like, matching the alphabet’s chunky geometry and energetic presence.