Sans Normal Jados 6 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'ITC Blair' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, clean, impact, clarity, approachability, modernity, brand presence, geometric, rounded, heavy, open, sturdy.
A heavy, wide sans with largely geometric construction and generously rounded curves. Stroke endings are clean and mostly square-cut, while counters stay open and smooth, helping preserve clarity at large sizes. The lowercase shows a single-storey “a” and “g,” compact shoulders, and broad bowls; the uppercase is wide-set with stable horizontals and simplified joins. Figures are robust and round-forward, with ample interior space and an even, steady rhythm across words.
Best suited to display settings where width and weight can do the work: headlines, posters, brand marks, and packaging. It also fits signage and UI banners where quick recognition and strong silhouettes are important, especially at medium-to-large sizes.
The overall tone is assertive and upbeat, combining a modern, no-nonsense structure with approachable roundness. Its wide stance reads confident and contemporary, giving headlines a bold presence without feeling aggressive.
The design intent appears centered on creating an impactful, contemporary sans that stays friendly through rounded geometry and open counters. It prioritizes bold presence, clear shapes, and straightforward readability in prominent typographic roles.
Spacing appears generous, and the wide proportions create a strong horizontal flow in text lines. The design favors simple, high-impact silhouettes—particularly in round letters like O/C/G and in the broad, blocky forms of E/F/T.