Sans Normal Alkir 2 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Otoiwo Grotesk' by Pepper Type, 'RF Dewi' by Russian Fonts, 'Makro' by Tokotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, clean, friendly, neutral, confident, clarity, versatility, modernity, approachability, brand presence, geometric, open apertures, rounded, monoline, broad.
A broad, geometric sans with monoline strokes and generously rounded curves. Counters are open and largely circular/elliptical, giving letters a clear, airy interior. Terminals are clean and straightforward, with minimal modulation and a consistent, engineered rhythm. Lowercase forms are compact and readable with a prominent x-height, while uppercase shapes keep a stable, structured silhouette; figures appear similarly sturdy and even in color.
Well-suited to brand wordmarks, headlines, and marketing copy where a wide, contemporary presence is desired. The open counters and straightforward construction also make it a solid choice for UI labels, navigation, and signage that benefits from quick recognition at a glance.
The overall tone is modern and approachable, pairing a rational geometric structure with soft, rounded shapes. It reads as calm and dependable rather than expressive, with a friendly clarity that stays neutral across longer passages.
The design appears intended to deliver a contemporary geometric voice that is broadly usable: clear in continuous text, strong in short statements, and visually consistent across uppercase, lowercase, and numerals. Its rounded geometry suggests an emphasis on approachability without sacrificing a precise, modern feel.
Spacing and proportions emphasize horizontality, producing a wide, steady text color that holds up well at display sizes. Curves (notably in O/C/G and bowls) feel smooth and controlled, and joins remain crisp, contributing to a polished, contemporary finish.