Sans Normal Okgon 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Live Grotesk' by Matt Chansky and 'Axalp Grotesk' by ROHH (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, clarity, impact, modern branding, systematic consistency, everyday utility, geometric, rounded, solid, compact, high legibility.
This typeface is a solid, geometric sans with rounded bowls and smooth, continuous curves paired with flat, clean terminals. Strokes are consistently heavy with minimal modulation, producing an even texture across words and lines. Proportions lean compact: counters are relatively tight, curves are broad, and join transitions are clean without calligraphic flare. The uppercase set reads sturdy and structured, while the lowercase keeps simple, single-storey forms (notably the a and g) that reinforce a contemporary, utilitarian build.
It works well for headlines, brand marks, and short to medium-length copy where a strong, clear voice is needed. The dense weight and simple geometry also suit UI labels, packaging, and wayfinding-style signage where clarity and impact matter.
The overall tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It feels contemporary and practical rather than expressive, giving text a strong presence without looking decorative.
The design appears intended as a contemporary workhorse sans: geometric, sturdy, and highly legible, optimized to deliver strong impact in display and interface contexts while remaining visually neutral enough for broad branding use.
The numerals share the same sturdy geometry and visual weight, with clear silhouettes that hold up well at display sizes. Letterforms maintain a consistent rhythm, and the rounded shapes (C, O, Q, S, and e) help keep long lines from feeling overly rigid.