Sans Normal Puloj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Hendrix', 'BR Omega', 'BR Omny', and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, friendly, playful, chunky, approachable, retro, attention, approachability, playfulness, impact, rounded, soft corners, bubble, heavy, compact.
A rounded, heavy sans with soft, generously curved corners and full, even stroke thickness. Counters are small and often nearly circular, giving letters a compact, “bubble” density. Terminals tend to be blunt and rounded rather than sharply cut, and joins stay smooth with minimal modulation. The lowercase shows a single-storey a and g, while the overall set maintains sturdy, geometric proportions that read clearly at display sizes.
Works best for headlines, short callouts, and prominent UI or packaging moments where a friendly, high-impact word shape is needed. It’s well suited to logos, badges, and playful branding, and can support short paragraphs at larger sizes where its tight counters won’t close up.
The tone is warm, informal, and upbeat, with a toy-like friendliness that feels inviting rather than severe. Its chunky shapes and tight counters create a bold, humorous voice suited to attention-grabbing statements and cheerful branding.
Likely designed to deliver maximum presence with a soft, approachable feel—combining geometric roundness with chunky weight for quick recognition and a cheerful personality in display settings.
Wide rounded bowls (notably in O, Q, and 8/9) and short, sturdy arms (E/F/T) reinforce a compact rhythm. The numerals follow the same soft, heavy construction, with rounded inner spaces and a consistent, cohesive silhouette across the set.