Sans Normal Loret 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Graphie' by Dharma Type, 'Riveta' by JCFonts, 'Ambulatoria' by Pepper Type, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, punchy, impact, motion, attention, modernity, approachability, oblique, rounded, compact counters, soft corners, geometric.
A very heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay uniform and dense, with softened corners and generous curves that keep the weight from feeling harsh. Apertures are relatively tight and counters are compact, producing a strong dark texture and a steady rhythm in text. Terminals are clean and clipped, and the slant is consistent across caps, lowercase, and figures, emphasizing forward motion.
Best suited for headlines and short display copy where impact and momentum are desirable, such as posters, brand marks, packaging callouts, and sports-leaning graphics. It can also work for UI hero text or large signage, but its dense color and tight interior spaces suggest avoiding long passages at small sizes.
The overall tone is assertive and energetic, with a sporty, contemporary feel. Its combination of high mass and smooth curvature reads as confident and friendly rather than rigid, making it feel promotional and attention-seeking.
The design appears intended to deliver maximum visual punch while staying approachable, using geometric rounds, consistent stroke weight, and a strong oblique slant to project speed and modernity.
The italic angle is pronounced enough to function as a primary voice, not merely a secondary emphasis. Numerals and capitals maintain the same bold, rounded geometry as the lowercase, supporting cohesive headline settings and big typographic statements.