Sans Normal Likaj 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'ITC Franklin' by ITC, 'Flaco' by Letter Edit, 'News Gothic No. 2' by Linotype, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, energetic, modern, impact, motion, emphasis, display, slanted, rounded, compact, blocky, high-impact.
A heavy, slanted sans with compact, rounded forms and a strong, even stroke weight. Counters are relatively tight and the curves are built from smooth, near-circular arcs, giving letters a sturdy, inflated silhouette. Terminals are clean and blunt, with minimal detailing, while joins stay solid and dense, maintaining consistent texture across words. Figures and capitals read boldly with a slightly condensed feel, and the overall rhythm is forward-leaning and forceful.
Best suited for headlines, posters, and bold brand statements where the slant can add motion and emphasis. It works well for sports and fitness identities, energetic marketing, packaging callouts, and short display copy that needs to stand out at a glance.
The tone is assertive and athletic, projecting speed and momentum through its pronounced slant and dense, high-impact shapes. It feels contemporary and attention-grabbing, suited to messaging that needs confidence and immediacy rather than subtlety.
The design appears intended as a robust, energetic display sans that combines rounded construction with a strong forward slant to suggest speed and impact. Its simplified details and dense proportions prioritize immediate visibility and a consistent, powerful texture in large-type settings.
At larger sizes the rounded geometry and uniform weight create a strong, poster-like color. In longer lines, the tight counters and heavy mass can reduce interior clarity, so generous spacing and careful size choice will help maintain readability.