Sans Normal Oslaw 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, modern, impact, approachability, clarity, modernity, rounded, soft terminals, compact, open counters, single-storey.
A heavy, rounded sans with compact proportions and smooth, subtly tapered strokes. Curves are generously circular (notably in C, O, Q, and 8), while straights end in softened, slightly angled terminals rather than sharp cuts. Counters stay fairly open for the weight, and joins are clean and sturdy, giving the face a solid, even color in text. The lowercase shows a single-storey a and g, a short-armed r, and a simple, sturdy t, reinforcing a straightforward, contemporary construction.
Best suited to headlines and short blocks where strong presence and friendliness are desired—such as branding, packaging, posters, and prominent UI or signage labels. The open counters and simple lowercase shapes help it stay readable when set large and bold, while the dense weight makes it less ideal for long-form text at smaller sizes.
The overall tone is warm and approachable, with a buoyant, upbeat feel that reads as friendly rather than severe. Its rounded geometry and thick, steady rhythm give it confidence and visibility, while the simplified lowercase forms add a casual, accessible character.
The design appears intended to deliver maximum impact with an approachable voice: a bold, modern sans that stays friendly through rounded forms and simplified, contemporary letter structures.
Numerals are bold and highly legible, with a notably round 0 and an 8 built from two near-equal bowls. The Q’s tail is short and unobtrusive, and diagonals (V, W, X, Y) are wide and stable, contributing to a strong, graphic presence at display sizes.