Sans Normal Ogdo 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Matt' by Fontfabric, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, clarity, modern branding, rounded, chunky, soft, geometric, clean.
A heavy, rounded sans with smooth, circular bowls and softly finished joins that keep dense letterforms from feeling harsh. Curves dominate the construction (notably in C, G, O, S), while straight strokes remain broad and even, producing a stable, solid texture. Counters are relatively open for the weight, and terminals are clean and unadorned, giving the face a simple, graphic silhouette. Lowercase forms read straightforward and contemporary, with a two-storey “g” and compact, sturdy shapes that maintain legibility in bold settings.
Best suited for headlines and display typography where its weight and rounded geometry can do the work—brand marks, packaging, posters, and signage. It can also function for short UI labels or callouts when a warm but forceful emphasis is needed, though its dense color is most effective at larger sizes.
The overall tone is upbeat and approachable, pairing a strong, assertive presence with softened geometry. It feels contemporary and friendly rather than formal, making it well suited to messaging that aims to be direct, welcoming, and a bit playful.
The design appears intended to deliver maximum impact with a friendly, geometric voice—prioritizing bold readability and a clean, contemporary silhouette for attention-grabbing editorial and brand applications.
In text, the heavy weight creates a tight, poster-like color with clear word shapes and strong emphasis. The numerals appear robust and rounded, matching the letterforms closely and reinforcing a cohesive, brand-forward look.