Sans Superellipse Abmed 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Facto' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, product design, editorial, modern, clean, friendly, neutral, technical, clarity, modernization, approachability, system use, rounded, soft corners, geometric, open apertures, even rhythm.
This is a rounded geometric sans with superellipse-like curves and softly squared corners. Strokes are uniform with minimal modulation, producing an even, steady texture in text. Round letters such as O and Q read as rounded-rectangular forms, while straight-sided glyphs keep crisp terminals and consistent stem thickness. The lowercase is simple and legible, with a two-storey a, a single-storey g, a compact shoulder on r, and a tall, clean t with a short crossbar. Numerals are straightforward and monoline, matching the letterforms’ softened geometry.
It fits well for UI and product typography where a clean, modern voice is needed, especially at small-to-medium sizes where the open shapes and uniform strokes support clarity. The softened geometry also suits contemporary branding, packaging, and environmental graphics that want a friendly but structured feel.
The overall tone is contemporary and approachable, combining a precise, engineered structure with softened corners that reduce harshness. It feels neutral and utilitarian without becoming sterile, making it suitable for interfaces and brand systems that want clarity with a gentle edge.
The design appears aimed at a modern, system-ready sans that leverages rounded-rectangle geometry to feel both precise and approachable. It prioritizes consistent construction and straightforward letterforms for reliable readability across headings and continuous text.
Spacing appears balanced with a calm rhythm, and the rounded-corner construction stays consistent across straight and curved forms. The caps have a simple, signage-like presence, while the lowercase maintains an easy-reading flow in longer lines.