Sans Superellipse Fogis 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sui Generis' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, futuristic, assertive, technical, energetic, impact, motion, modernity, branding, technology, oblique, rounded, squared, extended, streamlined.
A heavy oblique sans with broad proportions and rounded-rectangle construction. Curves resolve into softened corners rather than true circles, giving bowls and counters a squarish, superelliptical feel. Strokes stay largely uniform with clean terminals; joints are tight and slightly angular, and many forms show subtle corner cut-ins that reinforce a machined, aerodynamic rhythm. The overall spacing reads open for such a heavy style, keeping the silhouettes clear and punchy in both caps and lowercase; numerals follow the same rounded-square logic with stable, blocky shapes.
Works especially well for display typography such as headlines, posters, and campaign graphics where a strong, kinetic voice is desired. It also fits sports and esports identity systems, automotive/tech branding, and product packaging that benefits from bold, streamlined letterforms. Short to medium phrases and large-scale signage will showcase the distinctive rounded-square geometry most effectively.
The tone is fast, confident, and modern—more performance-oriented than friendly. Its rounded-square geometry and forward slant suggest motion and engineered precision, lending a sporty, tech-driven character suited to bold statements and dynamic branding.
The letterforms appear designed to merge high-impact weight with a streamlined, engineered look: rounded-square shapes for a contemporary, industrial feel, combined with an oblique stance to imply speed and momentum. The emphasis is on clear, powerful silhouettes and consistent geometric language across letters and numerals.
The design leans on consistent corner radii and a compact, modular curvature that keeps letters cohesive across the set. Round letters like O/Q and numerals like 0/8/9 emphasize the superelliptical theme, while diagonals in A/V/W/X/Y and the brisk slant amplify a sense of speed. The italic angle and massing create strong emphasis, so it reads best where impact matters more than subtlety.