Sans Normal Alduk 2 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Freigeist' by René Bieder (names referenced only for comparison).
Keywords: branding, headlines, ui, editorial, signage, modern, clean, friendly, rational, tech, clarity, modernity, approachability, system design, legibility, geometric, open apertures, rounded terminals, generous spacing, monoline.
A geometric sans with monoline strokes, broad proportions, and a spacious, even rhythm. Curves are drawn from smooth circular/elliptical forms with clean joins, while straight strokes stay crisp and unmodulated. Counters are large and open, and many letters show gently rounded terminals that soften the overall texture. The forms feel carefully normalized, producing an airy color on the line and clear word shapes in running text.
This font suits brand identities that need a modern, friendly voice, as well as headlines and subheads where its broad shapes and smooth curves can stand out. In UI and product contexts, the open counters and steady rhythm support quick scanning for labels, navigation, and dashboards. It can also work for signage and short editorial passages where a clean, contemporary sans is desired.
The tone is contemporary and approachable, combining a precise, engineered construction with soft, rounded details. It reads as calm and confident rather than loud, with a polished neutrality that fits modern interfaces and branded systems.
The design intent appears to balance geometric clarity with approachable softness: wide, circular construction for a modern feel, paired with rounded terminals and open counters to keep the reading experience inviting and legible.
Round characters (like O/C/G/Q and 0/8/9) emphasize near-circular geometry and consistent stroke widths, reinforcing a cohesive family feel. The numeral set appears designed for clarity at display and UI sizes, with distinct silhouettes and ample interior space.