Slab Contrasted Pira 3 is a very bold, wide, medium contrast, upright, normal x-height, monospaced font.
Keywords: posters, headlines, packaging, labels, signage, industrial, retro, utility, editorial, rugged, impact, clarity, durability, vintage utility, bold branding, slab serif, blocky, ink-trap feel, compact counters, heavy terminals.
A heavy, block-structured slab serif with squared stems and broad, rectangular serifs that read as integrated into the strokes. Curves are simplified and somewhat boxy, producing compact internal counters and a sturdy, uniform rhythm. Joins and terminals show small cut-ins and notched details that add a slightly mechanical, ink-trap-like character, especially in letters with tight apertures. Figures are robust and highly legible, with the overall texture forming dense, emphatic lines in continuous text.
Best suited to display settings where strong presence and immediate readability are needed—posters, headlines, packaging, labels, and wayfinding/signage. It can also work for short editorial callouts or UI elements that benefit from a firm, industrial voice, though long passages will appear dark and dense.
The tone is bold and workmanlike, evoking vintage printing, labels, and industrial signage. Its blunt slabs and notched details give it a no-nonsense, utilitarian confidence with a touch of retro grit.
The design appears intended to deliver maximum impact and clarity through thick slabs, simplified geometry, and consistent structure. The subtle notches and cut-ins suggest an effort to keep counters open and forms crisp at heavier weights while preserving a distinctive, vintage-utility personality.
The letterforms maintain a consistent footprint and spacing, reinforcing a steady, grid-like cadence. Uppercase and lowercase share the same sturdy construction, and punctuation (as seen in the sample) holds up visually without becoming delicate against the heavy stems.