Sans Normal Lumus 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Fact' by ParaType, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display logos, sporty, dynamic, confident, friendly, modern, impact, motion, attention, branding, headline strength, rounded, slanted, compact counters, soft corners, heavy strokes.
This typeface is a heavy, forward-slanted sans with broad proportions and smoothly rounded construction. Strokes are thick and consistent, with softened corners and compact internal counters that emphasize a solid, blocky silhouette. Curves are clean and geometric, while terminals are mostly blunt, giving letters a strong, continuous rhythm. Numerals follow the same robust, rounded logic, staying highly graphic and weighty at display sizes.
It performs best in headlines, posters, and bold brand statements where its mass and slant can carry the message. The style fits sports and fitness identity work, product packaging, event graphics, and punchy logo wordmarks where a confident, modern voice is needed.
The overall tone is energetic and assertive, with a sporty, motion-driven feel created by the strong slant and wide stance. Its rounded shapes keep it approachable rather than harsh, balancing impact with a friendly, contemporary character.
The design appears intended to deliver maximum impact through heavy, rounded geometry and a strong forward lean, prioritizing motion and presence over delicate detail. It aims to stay legible while projecting a bold, contemporary attitude suited to attention-grabbing display typography.
The dense counters and thick joins create dark typographic color, especially in text lines, making it read best when given generous size and spacing. The slant is pronounced enough to convey speed, while the wide forms help maintain clarity in short words and headlines.