Sans Normal Luday 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Majorant' by Emtype Foundry, 'Flink' by Identity Letters, 'Centra No. 2' by Monotype, 'Olyford' by NicolassFonts, and 'Lightbox 21' by Protimient (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, playful, friendly, retro, impact, speed, attention, approachability, modernity, rounded, slanted, bulky, compact, soft-cornered.
A heavy, right-slanted sans with broad proportions and large, rounded counters. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, giving the shapes a solid, cut-from-one-piece feel. Curves are generously rounded (notably in C, G, O, S, and the bowls of a, b, d, p, q), while joins stay smooth and compact. The lowercase keeps a straightforward, single-storey construction (a and g) and a sturdy, geometric rhythm; figures are similarly bold with open, rounded forms and a distinctive angled join in 9.
Best suited to large-scale settings where weight and slant can deliver impact—headlines, posters, product packaging, and bold brand marks. It can also work for short UI labels or callouts when a strong, energetic voice is needed, but its dense color makes it less ideal for long-form reading at smaller sizes.
The overall tone is energetic and extroverted, combining a sporty slant with soft, rounded shapes that feel approachable rather than aggressive. Its mass and forward lean suggest momentum and confidence, while the smooth curves add a friendly, slightly retro character.
The design appears aimed at creating a bold, forward-leaning display sans that reads quickly and feels lively, pairing geometric roundness with a strong, condensed-in-feel word image for attention-grabbing typography.
Spacing appears intentionally compact for such a heavy style, helping words form dense, high-impact blocks. The italic angle is consistent across uppercase, lowercase, and numerals, reinforcing a cohesive, fast-moving texture in lines of text.