Slab Square Impi 5 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, western, vintage, punchy, friendly, poster, impact, nostalgia, branding, display strength, blocky, sturdy, soft corners, bracketed slabs, ink-trap feel.
A hefty slab-serif with broad proportions, rounded outer curves, and squared-off, bracketed slab terminals. Strokes are consistently thick with minimal contrast, and counters are generous, creating a strong, blocky silhouette that stays readable at display sizes. Joins and interior corners show small triangular cut-ins and notches that add a slightly industrial, ink-trap-like texture without breaking the overall smoothness. The lowercase is compact and sturdy with single-story forms where expected, and the numerals are wide and emphatic, matching the font’s horizontal stance.
Well-suited to posters, big headlines, and branding where a strong, vintage-leaning slab voice is needed. It can work effectively on packaging and labels, as well as signage-style layouts, especially when set with generous tracking and ample line spacing.
The tone is bold and assertive with a nostalgic, Americana-leaning character—evoking signage, print ephemera, and headline typography. Its rounded shapes keep it approachable, while the hard slabs and notched details add grit and confidence.
The font appears designed to deliver maximum impact with a classic slab-serif backbone, tuned for display work and bold messaging. The softened curves and distinctive notches suggest an intention to balance friendliness with rugged, sign-painter energy.
The design’s rhythm is driven by wide letterforms and thick serifs, producing a dense, high-impact line of text. At smaller sizes the notches and interior cut-ins may visually merge, so it tends to read best when given room and used for short phrases or headings.