Sans Normal Nilay 3 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'HD Colton' by HyperDeluxe and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, techy, display impact, approachability, brand clarity, clarity, rounded, geometric, heavy, compact, neutral.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Counters are generously open and mostly circular, while terminals tend to finish cleanly without flares, producing a crisp silhouette at display sizes. Strokes stay even throughout, with a sturdy baseline and consistent verticals that keep the texture stable in lines of text. The lowercase shows a notably tall x-height with compact ascenders and descenders, and the overall spacing reads slightly tight but controlled, aiding bold headline density.
Best suited to headlines, branding systems, posters, and bold typographic layouts where its weight and rounded geometry can carry the design. It also works well for short UI labels, navigation, and packaging callouts when a friendly but assertive sans is needed.
The font projects a modern, approachable tone with a confident, no-nonsense presence. Its rounded geometry softens the weight, giving it a friendly, contemporary feel that can read both “brand-forward” and utilitarian depending on layout and color.
The design appears intended as a contemporary, geometric workhorse for prominent text: strong, highly legible shapes with softened rounding to keep the tone approachable. It prioritizes clear counters and consistent stroke logic to deliver a solid typographic block for modern layouts.
Round letters like O/C/G lean toward near-perfect circles, and the numerals follow the same robust, geometric logic for a cohesive alphanumeric color. The overall rhythm favors strong, blocky word shapes with clear internal space, which helps maintain clarity despite the heavy weight.