Sans Normal Nemag 6 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, logotypes, playful, chunky, retro, friendly, punchy, attention grabbing, friendly display, retro flavor, bold branding, graphic impact, rounded, soft corners, heavy strokes, bulbous, cartoonish.
A heavy, rounded sans with compact counters and broad, horizontal proportions. Strokes are thick and confident, with gently curved joins and softened corners that keep the silhouettes approachable despite the mass. Curved letters (C, O, S) show pronounced circularity and generous bowls, while diagonals (K, V, W, X, Y) read as sturdy wedges with minimal taper. Lowercase forms are simplified and bold, with single-storey a and g and a compact, rhythmic texture; numerals are similarly weighty and geometric, built from large bowls and strong terminals.
Best suited to headlines and short statements where bold, friendly impact is the priority—posters, packaging fronts, event titles, and expressive brand marks. It can work for large-size signage or social graphics where strong letterforms and a warm tone help messages read quickly.
The overall tone is upbeat and extroverted—friendly rather than formal. Its oversized shapes and rounded geometry evoke a retro display feel with a slightly cartoonish warmth, making text feel energetic and approachable.
Designed to deliver maximum presence with a welcoming, rounded voice. The simplified, geometric letterforms and heavy weight suggest an intention to create a versatile display sans that feels retro-influenced, fun, and highly attention-grabbing.
The typeface maintains strong color and presence in continuous text, but the tight interior spaces in letters like a, e, s, and 8 emphasize its display-first personality. The wide stance and rounded construction give it a stable, poster-like impact even at a glance.