Sans Normal Likir 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont; 'Faible' by Identity Letters; 'Branding', 'Branding SF', and 'Informative' by Latinotype; and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, sporty, assertive, dynamic, contemporary, friendly, impact, motion, emphasis, modern branding, display strength, rounded, slanted, compact, energetic, high-impact.
A heavy, slanted sans with rounded contours and a smooth, low-contrast stroke. Curves are broadly drawn and slightly squared off at terminals, producing a sturdy, compact texture with minimal delicacy. Counters are fairly tight (notably in a, e, and 8), while the numerals and capitals maintain a consistent, punchy silhouette. The overall rhythm is even and dense, with a forward-leaning stance that keeps letterforms visually cohesive in text.
Best suited to headlines, short bursts of copy, and brand marks where a strong, forward-leaning presence is desirable. It can work well for packaging, sports or lifestyle promotions, and bold UI labels, but is less ideal for long-form reading due to its dense texture and tight counters.
The tone reads energetic and confident, with a sporty, action-oriented feel. Its rounded geometry softens the weight, giving it an approachable modern character rather than an industrial or austere one.
The design appears intended to deliver high impact with a streamlined, contemporary sans structure, combining substantial weight with rounded forms and a consistent slant for motion and emphasis. It prioritizes immediacy and visual punch over fine detail.
Distinctive shapes like the angled leg of R, the compact bowl structures, and the open, rounded C/G help it stay recognizable at display sizes. The dense color can reduce internal clarity at smaller sizes, especially where counters are narrow.