Sans Superellipse Upfi 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType; 'Arian', 'Eurostile Candy', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, logos, branding, packaging, posters, tech, sporty, futuristic, industrial, confident, brand impact, modernization, geometric consistency, display clarity, tech tone, rounded corners, squared curves, blocky, compact apertures, soft terminals.
This sans displays heavy, wide letterforms built from squared-off bowls and superelliptical curves, creating a rounded-rectangle silhouette throughout. Strokes are monolinear with minimal modulation, and most joins and corners are softened rather than sharp, giving the black shapes a molded, machined feel. Counters tend to be compact and rectangular-oval, and apertures are relatively tight, which increases density at display sizes. The rhythm is stable and geometric, with broad horizontals and sturdy verticals that keep forms cohesive across uppercase, lowercase, and numerals.
It works best for headlines, logo marks, and short branding phrases where its wide, geometric mass can dominate the layout. The sturdy, softened-square forms suit sports, automotive, consumer tech, and packaging applications, as well as bold UI titles and hero text. For extended reading, it is better reserved for display settings where spacing and size can be tuned to preserve clarity.
The overall tone is modern and forceful, with a tech-forward, engineered character. Its rounded-square geometry reads sporty and contemporary—more like product branding and interfaces than editorial typography. The softness at corners tempers the weight, keeping the voice friendly while still assertive.
The design appears intended to translate rounded-rectangle geometry into a bold, contemporary sans with strong presence and consistent construction across glyphs. It prioritizes impact and a distinctive, engineered silhouette over airy openness, aiming for recognizable word shapes in branding and display contexts.
Digits and capitals feel especially emblematic due to the consistent rounded-rectangle construction, producing strong, logo-like word shapes. At smaller sizes the tight openings and dense counters may close up, while larger sizes emphasize the distinctive superelliptical construction and wide stance.