Sans Normal Vulab 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake; 'FF DIN' by FontFont; and 'Core Gothic D', 'Core Sans D', and 'Core Sans DS' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, approachable, confident, playful, friendly impact, soft geometry, display clarity, brand presence, rounded, soft corners, chunky, compact, even rhythm.
A heavy, rounded sans with compact proportions and softly blunted corners throughout. Strokes are thick and largely uniform, with minimal modulation, producing solid, stable silhouettes. Curves are generous and circular, and joins are smoothly handled rather than sharply cut, giving the overall texture a cushioned, geometric feel. Counters stay fairly open for the weight, and spacing appears steady, creating an even, readable rhythm in both the alphabet grid and the text sample.
Best suited to headlines and short-to-medium display copy where its dense weight and rounded geometry can carry impact. It fits branding, packaging, and signage that benefit from a friendly, sturdy sans with clear shapes and a strong typographic presence.
The tone is friendly and slightly retro, with a warm, approachable presence that feels confident without being formal. Its rounded terminals and compact massing give it a playful, inviting voice suited to upbeat messaging and bold statements.
The design appears intended to deliver high-impact display typography with a softened, welcoming edge. It prioritizes bold legibility and consistent, rounded construction to create a modern, approachable sans suited to attention-grabbing applications.
In continuous text, the heavy color forms a strong typographic block, while the rounded shapes help prevent the texture from feeling harsh. Numerals match the letterforms’ sturdy, soft-cornered construction and read as straightforward and utilitarian.