Sans Superellipse Upbe 10 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, gaming ui, futuristic, techy, industrial, sporty, confident, display impact, tech aesthetic, geometric consistency, brand presence, rounded corners, squared rounds, extended, geometric, monolinear.
A heavy, extended sans with a squared-off, superelliptical construction: curves resolve into rounded rectangles and corners are consistently softened rather than fully circular. Strokes are monolinear and dense, with large interior counters that stay open despite the weight. Terminals are mostly blunt and horizontal/vertical, creating a crisp, engineered rhythm. Lowercase forms are compact and sturdy, with single-storey a and g, short joins, and a generally boxy silhouette that keeps spacing even and mechanical.
Best suited to large sizes where the extended width and superelliptical shapes can define a strong graphic presence—headlines, posters, packaging, and bold brand marks. It also fits tech-forward interfaces and entertainment contexts (sports, gaming, automotive) where a compact, engineered texture is desirable.
The overall tone is modern and assertive, with a distinctly techno and industrial flavor. Its rounded-rectangle geometry reads as digital and engineered rather than friendly or calligraphic, giving headlines a high-impact, contemporary voice.
The design appears aimed at delivering a high-impact, futuristic sans that stays highly legible at display sizes while projecting a constructed, machine-made aesthetic. The consistent rounded-rectangle grammar suggests an intention to balance hardness (squared structure) with approachability (softened corners).
Round letters like O/Q are closer to soft-cornered rectangles than circles, and diagonals (V/W/X/Y/Z) are straight and sharp, adding energy against the otherwise rectilinear system. Numerals follow the same squared-round logic, keeping a consistent, display-oriented texture across letters and figures.