Sans Superellipse Ogdut 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Nizzoli' by Los Andes, and 'Glint' by Pesic (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, signage, modern, techy, friendly, confident, clean, geometric clarity, softened tech, high impact, brand distinctiveness, rounded, squarish, geometric, sturdy, compact.
A geometric sans with a superelliptical construction: curves resolve into rounded-rectangle bowls and corners, giving letters a squarish, soft-edged silhouette. Strokes are heavy and largely monoline, with broad, open counters and a steady rhythm across capitals and lowercase. Terminals tend to finish flat, and joins are smooth and blunt rather than sharp, creating a compact, sturdy texture in text. Numerals follow the same rounded-rect logic, with the 0 and 8 especially emphasizing pill-like counters.
This font works well for branding systems, headlines, and short bursts of copy where a strong, modern voice is needed. Its rounded-rect geometry and open counters also make it a solid choice for interface labels, wayfinding, and product graphics that benefit from a friendly but assertive sans.
The overall tone is contemporary and approachable, combining a tech-forward geometry with softened corners that keep it from feeling harsh. Its weight and rounded squareness read as confident and slightly playful, well suited to bold, friendly messaging.
The design appears intended to deliver a contemporary geometric sans built on superellipse-like forms, emphasizing consistency of rounded corners and a robust, high-impact presence. It prioritizes clarity and a distinctive squared-round character suitable for modern digital and brand environments.
Capitals are built from simple geometric parts with generous internal space, while lowercase maintains a straightforward, functional structure with minimal calligraphic influence. The rounded corner treatment is consistent across straight stems, diagonals, and curved forms, which helps the font feel unified at both display and text sizes.