Sans Normal Usluw 11 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Puipui' by Jipatype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, infographics, modern, clean, efficient, technical, neutral, clarity, modernity, utility, forward motion, versatility, oblique, open apertures, high legibility, low flourish, crisp terminals.
This typeface is an oblique sans with clean, gently modulated strokes and a streamlined construction. Curves are smooth and elliptical, with open counters in letters like a, e, and g, supporting clear interior space. Terminals are crisp and largely unadorned, and the overall rhythm feels even and contemporary, with comfortable spacing and straightforward, workmanlike letterforms. Numerals follow the same restrained, rounded logic, reading clearly alongside the letters.
It works well for interface copy, product branding, and editorial headlines where a clean sans voice is needed with a bit of forward emphasis. The open shapes and clear numerals also suit signage and infographics, especially in layouts that benefit from a compact, modern typographic texture.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the slant. It feels professional and efficient rather than expressive, lending a contemporary, utilitarian voice that stays out of the way while remaining polished.
The font appears designed as a practical, contemporary oblique sans meant to deliver a clear reading experience while adding a dynamic, forward-leaning emphasis. Its restrained details and consistent geometry suggest a focus on versatility across digital and print contexts.
The design balances rounded geometry with firm stroke endings, creating a tidy silhouette in both display sizes and continuous text. The slant is consistent and moderate, helping emphasize forward momentum without compromising clarity.