Sans Normal Ligih 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'FF Mark' and 'FF Mark Paneuropean' by FontFont; 'Malva' by Harbor Type; and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, energetic, modern, impact, motion, headline emphasis, bold branding, modern utility, oblique, blocky, rounded, compact, punchy.
This typeface presents heavy, oblique sans forms with compact counters and strongly rounded curves. Strokes stay broadly consistent in thickness, producing solid silhouettes and a high-ink, poster-like color on the page. Terminals are clean and mostly blunt, while curves (notably in C, G, O, S and the numerals) are smooth and full, giving a rounded-but-muscular feel. The slant is steady across capitals, lowercase, and figures, and spacing appears tight-to-moderate, reinforcing a dense, headline-forward rhythm.
It performs best in large sizes where its weight and oblique stance can carry headlines, posters, and bold branding statements. The dense texture also suits packaging, promotional graphics, and sports or fitness-oriented visuals where punch and momentum are desired.
The overall tone is forceful and kinetic, with a forward-leaning posture that reads as active and confident. Its heavy shapes and compact interior spaces create a no-nonsense, high-impact voice suited to energetic messaging rather than quiet nuance.
The design appears aimed at delivering maximum impact with a contemporary, rounded sans structure and a consistent forward slant. Its simplified shapes and strong rhythm suggest an intention to remain legible while projecting speed, strength, and modernity in display typography.
Lowercase forms keep a sturdy, single-storey feel where applicable, with simple, functional constructions that prioritize clarity at display sizes. Numerals are bold and rounded with strong presence, matching the letters closely for cohesive titling and callout use.