Sans Normal Mila 2 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, logotypes, playful, retro, chunky, cheerful, toylike, display impact, retro flavor, playfulness, logo-ready, rounded, bulbous, soft corners, geometric, stencil-like counters.
A heavy, rounded display sans with oversized bowl shapes and compact internal counters. Curves dominate the construction, with soft, inflated terminals and minimal stroke modulation, while several letters feature distinctive cut-ins and punched apertures that create a subtle stencil/ink-trap feel. The proportions lean broad and roomy, with a tall x-height and simplified, blocky joins that keep forms highly graphic at large sizes. Numerals and punctuation follow the same blob-like geometry, emphasizing bold silhouettes over fine detail.
Best suited to headlines, posters, packaging, and logo wordmarks where its bold silhouettes and rounded geometry can be appreciated. It works well for playful branding, entertainment and kids-oriented design, and retro-inspired editorial or event graphics. For paragraphs, it will perform more comfortably in short bursts with ample spacing.
The overall tone is upbeat and stylized, evoking mid-century signage and playful pop graphics. Its rounded massing and quirky interior cutouts give it a friendly, cartoonish character that feels attention-seeking rather than formal. The rhythm reads as bouncy and informal, suited to expressive, personality-forward typography.
The design appears aimed at delivering a highly distinctive, high-impact display voice built from simple geometric volumes. The sculpted cut-ins and small counters add personality and help differentiate similar shapes, suggesting an intention to balance chunky friendliness with recognizable, logo-ready forms.
The counters are consistently small relative to the outer shapes, so the face reads darkest in dense text and benefits from generous tracking and line spacing. Several glyphs use distinctive interior notches and apertures (notably in S, e, and the W/M forms), creating memorable letterforms that prioritize display impact over long-form legibility.