Sans Superellipse Hugoj 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Congress Sans' by Club Type, 'Whitney' by Hoefler & Co., 'Prelo Condensed' by Monotype, 'Etelka' by Storm Type Foundry, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, high impact, friendly display, brand punch, retro flavor, signage clarity, rounded, compact, blocky, soft corners.
A heavy, compact sans with broadly rounded-rectangle construction and softened corners throughout. Curves tend toward superellipse-like bowls, with sturdy verticals and minimal stroke modulation for a dense, even color. Counters are relatively tight and apertures are small, giving letters a solid, poster-ready silhouette; joins and terminals are blunt and clean rather than calligraphic. Overall spacing and shapes emphasize mass and stability, with simplified forms that remain legible at display sizes.
Best suited to large-scale applications where impact and personality matter: headlines, posters, packaging, and bold brand marks. It also works well for short UI labels, badges, and signage where a friendly, high-visibility voice is needed. For long reading, its dense counters and heavy texture may feel visually loud, so it shines most in display roles.
The tone is bold and approachable, mixing a utilitarian blockiness with soft, rounded geometry. It reads as upbeat and slightly retro, with a toy-like friendliness that still feels confident and loud. The result is attention-grabbing without looking aggressive.
The design appears intended to deliver maximum presence with softened geometry—combining blocky, simplified letterforms with rounded-rectangle curves to stay approachable. It prioritizes a consistent, solid typographic color and quick recognizability, aiming for modern display utility with a playful, retro-leaning character.
Round letters (like O/C/G) show squarish curvature and controlled, uniform bowls, while diagonals (V/W/X/Y) keep the same chunky weight and broad stance. Numerals share the same compact, heavy build, reinforcing a cohesive, signage-like texture in text blocks.