Sans Superellipse Hinan 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Laqonic 4F' by 4th february, 'Folio EF' by Elsner+Flake, 'Geogrotesque Sharp' by Emtype Foundry, 'Monotage' by Fargun Studio, 'Neusa Neu' by Inhouse Type, 'MARLIN' by Komet & Flicker, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, poster, retro, punchy, playful, sturdy, attention grabbing, space saving, retro display, brand voice, blocky, condensed, rounded corners, compact, high impact.
A compact, heavy sans with rounded-rectangle construction and subtly squared curves throughout. Strokes are consistently thick with minimal modulation, producing solid counters and a dense typographic color. Terminals are mostly blunt with softened corners, and many joins show slight pinching and taper-like shaping that adds rhythm without introducing true contrast. Proportions are tall and tight, with narrow bowls and a generally condensed footprint that keeps lines compact and emphatic.
Best suited for short, high-impact copy such as headlines, posters, labels, and storefront or wayfinding applications where tight width and strong presence are useful. It can also work for bold branding marks and packaging systems that want a compact, friendly-but-assertive sans.
The overall tone feels bold and energetic, with a retro poster sensibility driven by its chunky forms and slightly quirky shaping. Its rounded-yet-squared geometry reads friendly and approachable while still delivering a forceful, attention-grabbing voice.
The design appears intended to deliver maximum impact in a narrow space using sturdy, rounded-rectilinear shapes. The slight quirks in joins and terminals suggest a display-first approach meant to feel lively and distinctive rather than purely neutral.
The figures and uppercase share the same compact, blocky build, making the set feel cohesive in signage-like settings. The lowercase maintains a straightforward, utilitarian structure, and the rounded-corner geometry keeps dense text from feeling too sharp or severe.