Sans Normal Kemay 13 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'FF DIN' and 'FF DIN Paneuropean' by FontFont, 'Brainy Variable Sans' by Maculinc, 'Pragmatica' by ParaType, 'Eloque' by Prestigetype Studio, 'Core Sans D' by S-Core, 'Aksioma' by Zafara Studios, and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, motion, display, clarity, modernity, oblique, rounded, geometric, compact, punchy.
A heavy, oblique sans with rounded, geometric construction and broad, smooth curves. The strokes stay largely uniform, producing solid color and strong presence, while counters are moderately open for clarity at display sizes. Letterforms lean forward with a steady rhythm and slightly tightened spacing, and the lowercase shows a tall presence relative to capitals. Numerals follow the same robust, rounded logic with simple, readable shapes.
Well-suited for punchy headlines, brand marks, and campaign graphics where a strong, italicized sans can add motion. It works especially well in sports, active-lifestyle, and tech-adjacent branding, as well as packaging and signage that benefits from bold, high-impact letterforms.
The overall tone is energetic and forward-moving, combining a sporty urgency with a clean, contemporary feel. Its bold slant and compact density create an assertive voice that still reads approachable thanks to the softened curves.
The design appears intended to deliver a dynamic, high-impact sans voice: sturdy, geometric shapes paired with an oblique angle to suggest speed and momentum. It prioritizes confident display readability and a modern, upbeat character.
Rounded joins and terminals keep the weight from feeling harsh, and the consistent oblique angle helps lines of text feel cohesive. The design favors strong silhouette and impact over delicate detail, making it particularly effective when set large or in short bursts.