Slab Contrasted Ulto 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Serifa' by Bitstream, 'Serifa EF' by Elsner+Flake, 'Gold' by FontMesa, 'Clarendon LT' and 'Serifa' by Linotype, and 'Clarendon No 1' and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, sports branding, confident, robust, traditional, collegiate, impact, authority, readability, heritage, sturdy, blocky, bracketed, heavy serifs, high impact.
A heavy serif design with prominent slab-like terminals and a compact, punchy rhythm. Strokes show noticeable contrast, with thick verticals and comparatively lighter joins and curves, while the serifs read as broad, squared-off feet with slight shaping that keeps corners from feeling overly rigid. Counters are fairly open for the weight, and the overall color is dense and even, producing strong word shapes at display sizes. The lowercase follows a straightforward, upright construction with a single-storey g and sturdy, bracketed details that reinforce the font’s solid texture.
Best suited to headlines, subheads, and short editorial blocks where strong presence and clear structure are needed. It also fits packaging and branding that want a sturdy, heritage-leaning voice, and works well for sports or institutional graphics where bold, serifed letterforms add authority.
The tone is assertive and dependable, with a classic, print-forward character. It evokes institutional and headline-driven contexts—confident, slightly old-school, and designed to command attention without feeling playful or delicate.
The design appears intended to deliver maximum impact with a traditional serif framework—combining slab-like solidity with enough stroke modulation to keep forms lively. It prioritizes legibility and strong silhouette for display typography across print-like and branding applications.
Caps and figures feel built for emphasis, with chunky serifs and strong horizontals that create clear baselines and a stable stance. In running text the weight produces a dark, authoritative texture, making it especially effective when set with generous leading or used in short blocks.