Sans Superellipse Guliy 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith, 'Carnac' and 'Carnas' by Hoftype, 'Magistral' by ParaType, 'Dalle' by Stawix, and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, playful, confident, sporty, impact, approachability, geometric clarity, brand voice, rounded, soft corners, blocky, compact, chunky.
A heavy, rounded sans with superellipse-driven geometry: corners are broadly curved, curves feel slightly squarish, and straight strokes terminate with soft, blunt ends. The drawing is sturdy and uniform, with minimal contrast and a compact internal rhythm that keeps counters relatively tight. Proportions favor a tall lowercase with short extenders, and many glyphs lean toward wide, stable silhouettes (notably the round letters) while diagonals stay crisp and structural. Numerals match the letterforms with similarly rounded, block-like shapes and clear, simplified details.
Best suited to headlines and short statements where its mass and rounded geometry can carry strong visual impact. It works well for branding, packaging, signage, and UI callouts that benefit from a friendly but assertive voice, especially at medium-to-large sizes.
The overall tone is upbeat and approachable, combining a soft, friendly surface with a confident, poster-ready presence. It reads as contemporary and slightly playful, with a pragmatic sturdiness that keeps it from feeling delicate or whimsical.
The design appears intended to deliver maximum presence with softened edges—pairing a modern, geometric foundation with rounded, superellipse forms to create a welcoming, high-impact display texture.
The superelliptical rounding gives bowls and shoulders a squared-off softness, producing a consistent “rounded-rectangle” texture across words. At text sizes the weight and tight counters can make lines feel dense, while at display sizes the shapes become bold and graphic.