Sans Superellipse Guliy 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'QB One' by BoxTube Labs, 'Bunken Tech Sans' by Buntype, 'Digital Sans Now' by Elsner+Flake, 'Gunar' by The Northern Block, and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, techy, industrial, confident, sporty, futuristic, impact, modernity, systematic, durability, branding, rounded corners, squared bowls, compact apertures, blocky, stencil-like.
A heavy, geometric sans built from rounded-rectangle and superellipse forms, with broad proportions and a tightly controlled, modular feel. Corners are consistently radiused, curves are squarish rather than circular, and joins are clean and abrupt, producing a crisp, machined rhythm. Counters tend to be rectangular and relatively enclosed (notably in O, D, P, and 8), while terminals are mostly flat-cut with occasional angled cuts that add a utilitarian sharpness. The lowercase is sturdy and compact, with single-storey a and g and minimal stroke modulation, keeping texture dark and even in text.
Best suited to short, high-impact settings such as headlines, branding marks, posters, product packaging, and sports or tech-forward identity work. The dense color and squared-round construction help it hold up at display sizes and in signage-style applications where strong silhouette and immediate legibility are priorities.
The overall tone is modern and engineered—confident, tough, and slightly futuristic. Its squared curves and tight apertures suggest performance, hardware, and industrial design more than softness or elegance.
The design appears intended to deliver maximum impact through a bold, modular geometry—combining rounded-rectangle curves with flat cuts to feel contemporary, sturdy, and manufactured. Its consistent corner rounding and compact counters aim for a cohesive, repeatable system that reads as modern and utilitarian.
The figures are bold and highly geometric, with 0 and O closely aligned in construction, and 1 rendered as a simple vertical form. Diagonals (V, W, X, Y) are broad and stable, while letters like S and G emphasize the superelliptical theme with boxy curves and firm corners, reinforcing a consistent, system-like voice.