Sans Normal Itdam 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, gaming, sports branding, futuristic, techno, sci‑fi, aggressive, athletic, display impact, sci‑fi styling, speed aesthetic, branding voice, angular, chamfered, rounded, extended, streamlined.
A heavy, extended display sans with rounded-rectangle counters and broad, continuous strokes. The design mixes soft curves with sharply chamfered terminals and wedge-like cuts, creating a distinctive faceted silhouette. Apertures are often partially closed and internal spaces are compact, while letterforms stay wide and low, giving lines a dense, horizontal rhythm. The numerals and lowercase echo the same geometry, with cut-in notches and squared bowls that keep the texture uniform at larger sizes.
Best suited to headlines, posters, title treatments, logos, and branding where a futuristic or high-energy voice is desired. It works well for gaming/tech creatives, event graphics, and bold packaging accents, and is most effective when used sparingly as a display face rather than for long passages.
The overall tone feels futuristic and engineered, with a sporty, high-speed attitude. The combination of smooth corners and knife-like cuts suggests sci‑fi interfaces, arcade titles, and performance branding. It reads as bold and assertive rather than friendly or bookish.
The design appears intended to deliver a distinctive, high-impact sans for display typography by combining rounded construction with angular, aerodynamic cuts. Its wide stance and consistent, mechanical detailing prioritize recognizability and attitude in branding and titling contexts.
The sample text shows strong visual impact in short phrases, with distinctive shapes for letters like S, Z, and R driven by diagonal incisions and streamlined joins. Because many forms rely on tight counters and partially closed openings, the face benefits from generous spacing and moderate sizes where the cut details remain clear.