Sans Superellipse Olbem 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'RF Rufo' by Russian Fonts, 'News Gothic SH' by Scangraphic Digital Type Collection, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, industrial, condensed, confident, utilitarian, retro, space saving, impact, brand presence, rounded corners, blocky, compact, high impact, sturdy.
A heavy, condensed sans with a compact footprint and squared, superellipse-like curves. Strokes are uniform and dense, with tight interior counters that read as rounded rectangles rather than circles. Terminals are mostly blunt and squared-off, while curves on letters like C, G, O, and S stay controlled and boxy, producing a strong, mechanical rhythm. The lowercase is straightforward and workmanlike, with a single-storey a and g, a tall, narrow presence, and minimal modulation throughout; numerals follow the same compact, block-first construction for consistent color in text.
Best suited to headlines, posters, labels, and signage where dense, high-impact letterforms are an advantage. It also works well for branding and packaging that wants a sturdy, industrial feel, and for short UI or display strings where space is limited but clarity is still needed.
The overall tone feels bold, direct, and industrial, with a slightly retro signage flavor. Its compact, squared curves suggest practicality and authority more than softness, giving it a confident, no-nonsense voice.
The design appears intended to maximize visual impact and space efficiency by combining condensed proportions with rounded-rectangular curves and uniform stroke weight, yielding a consistent, punchy texture across letters and numbers.
Because the counters are tight and the shapes are highly compact, the face builds a very dark text color and benefits from generous tracking and comfortable line spacing when used in longer settings.